Preaching is the most easiest thing in the world I guess and Media is frontrunner of it.
It is the media which enabled me to put forth my views infront of the world in few minutes. A sweet reality that we can express ourselves in a desired way without any fear. Media revolutionized the whole world and specially India . There are sea changes in everyones life can be attributed to media's increasing influence in our life.
Times of India, The crown of Indian print medium has done something today which absalutely disappointed me who is a die hard readers of Times of India since last 15 years. I am sure that my views may resembel with other Times of India((TOI) readers. Mast Head( the name printed at the top of the first page with Bold letters) and Editorial page is known as soul of any newspapers. Editorial page is kept away from advtg due to INS norms and Mast head is kept away volutanrily by the publishers to keep its identity intact. but Todays TOI played with mast head and put a small slug of Uninor's logo in between its mast head in the name of Innovative advtg.
TOI generates maximum revenue in India in Print medium but it seems that greed has superceeded the intrest of readers and in the name of advtg, editorial contents are even compromised. newspapers are existing because of the mediums high credibility and such incidents are diluting its core strength. I must appreciate newspaper like "Lokmat" who has carried the same ad without any compromise with its mast head.
Two days back hindustan times, the another leading newspapers of India has done something which even to think in dream is not possible. it has changed all the fonts of its all the articles of the complete newspapers by making all in italic fonts. it was a part of the advtg deal done with automobile giant " Volkswagen". ht, which is knwon for its content lead generalism, the newspaper which strictly puts its readers on top has this time played with the centiments of its readers. Is it the greed of centimeters that lead ht to mock the readers centiments or is it the decline revenue of ht or is it the comptetion lead by TOI .
I must advice Times of India and hindustan times that they should stop commoditising of Newspaper and should respect its readers, who are their actual assets.
I am sure its the time of introspection for TOI and ht and to change their approach. anyway change is always welcomed. hope TOI/ht will also.
